You may have often heard the term Domain Authority and found there are many articles discussing ways to increase the domain authority to make your website top in Google. What exactly is the definition of domain authority itself and why does that domain authority affect the rank of your website in search results pages? In addition, how exactly measures a domain authority? We will provide a complete guide in the form of clear information that you can read to know the answer. Meanwhile, it’s also a good idea to always remember that the free domain names can be risky for your website, so it’d be a lot better for you to use the Cheap domain names instead.
Definition of Domain Authority
Domain Authority (DA) is a reference for search engines in ranking a website or your blog. Google search engines typically rank for a site based on three things. Here are the three things:
The longer the existence of the domain is there and the more active activities that occur in a domain, the higher the DA value of that domain. Because this shows the consistency of the user to manage his domain. Google will consider the website or domain to be highly rated and this assessment may also affect its ranking on the search results pages.
The popularity of your site can be seen from the number of incoming links through quality websites. It can be referred to as Inbound Links, which means the recommendation of your site (backlink). Inbound links can also be done by joining comments on other sites or blogs (blog walking), or you can actively promote your domain in a related forum. The things that have been mentioned is a surefire way that you can boost the number of website visitors resulting from the strengthening of your domain in the SERP (Search Engine Result Page, ie search results page of keywords in search engines).
The size in question is seen from the amount of content that you publish on your website. The more the amount of content or posting it the greater the size of your domain. This is why bloggers routinely create content every day. However, the amount of content alone is not enough because search engines like Google can also judge how good the content is. Regarding quality content, we’ll cover it further in the next section.
Of these three things, search engines can determine the Domain Authority Rating of a website. This domain authority is one of many other factors that measure the trust level of a search engine to a site.
Differences Domain Authority and Page Authority
You may have heard of page authority terms too. So what exactly is the difference between the domain authority and the page authority? Are they both the same? So, both are both a barometer for both a website and a quality website page for search engines. Just imagine the Domain Authority is the assessment of a property of the house as a whole, while Page Authority (PA) is the assessment of one room only. To optimize SEO performance, DA and PA should go hand in hand, both you need to improve as a website manager.